You may have noticed that I’ve been changing the theme of the site today.

I’ll settle on one I like soon, but this exercise – which I undertake every 3 – 6 months – made me consider why I do this.  It would be easy to say that I simply bore quickly with any given theme & want to try others, but the real reason is more subtle… and vastly more interesting.

I believe that visual cues are a huge part of effective communication.  Experimenting with different themes allows me to see, for myself, the results of these changes. 

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